Introduction :
Understanding the customer perceptions of the business and product stands at the heart of brand awareness. Protecting, redefining and building the brand can pose a daunting task to even the sanest marketers. Market research surveys provide valuable intelligence as to the company’s marketing presence and the strength of the particular brand recognition, that is, information that is critical to the success of the business.
Why conduct a survey :
A brand awareness survey can reveal much about the strength and weaknesses of the products, services and the company.
Conclusion :
The response shows that 84% of the respondents are brand concious and most of them are concious about footwear and apparel. A brand survey as this identifies the pulse of consumers. This helps in innovation and improvement in quality of products, and this, improvement in standard of living.
Credit: Shloka Narayanan
